Social Media Management
Creative campaigns
I'm deeply drawn to campaigns because they resonate with my approach to life: envisioning the big picture and strategizing the journey to achieve it. Whether it's orchestrating product launches, curating events, or fostering general brand awareness, I specialize in crafting compelling and purposeful content. My work is guided by analytics and strategic insights. For me, a successful campaign is dynamic and responsive, shaped by the performance of each post and interaction.
Brand consistency
Being on social media acts as a direct connection to your consumers. From voice to aesthetic, I smoothly adapt my copy and graphics to connect to target audiences. During my time at Exclusive Brands, overseeing 11 distinct brands, each with its own identity, was a testament to this adaptability. From customer interactions to storytelling, and even influencer partnerships, every aspect varied to align perfectly with each brand's unique essence. This highlights the multifaceted role of social media management, extending far beyond mere content creation.
Project management
At Miss Kim, my position as Marketing Manager quickly expanded into a broader role incorporating extensive project management duties. Utilizing my expertise in planning and execution, I guided projects from inception to completion. Leading our compact marketing team, I facilitated seamless coordination among team members and timelines, guaranteeing the successful delivery of projects that consistently surpassed objectives. This encompassed organizing sold-out events and executing impactful menu launches, showcasing my ability to achieve exceptional results through strategic project management.
