Content Creation

Staying relevant

From post consistency to post relevancy, I keep your brand at the top of your audience's feed with content they want to see. This is especially important for retaining new followers. By keeping content fresh and engaging, I can help grow your brand's following. Some ways I achieve this is through following trends, hashtag strategy, keyword optimization and video creation.

Samples of my social media copy...

Brand Feature

One of the biggest brands I mange at Exclusive is Kushy Punch. This is an "OG" edible brand that's been around since 2014.

Since working for them, we have expanded into 3 new states and have launched countless new products. It is a fun, colorful brand that enraptures customers with our bright, in-your-face aesthetic and marketing strategies.

Despite the hardships of managing cannabis social media (see this article if you're curious), I have found ways to get creative and work around the algorithm. With consistent posting and better engagement, I have organically grown our following and reach.

Scroll to see our analytics for 2022

(Jan - Dec '22 compared to '21)

Here's how our feed posts performed.
This is a specific dive into our stories.
This is our overall performance. Note that all areas had net growth.

Alexandra Lazarou

Ann Arbor, MI | (517) 488-5058 | alexmarialazarou@gmail.com

© Alexandra Lazarou, 2024